
GoWell Consulting
21 de marzo de 2025
Luxury Hospitality Is Evolving: Historic Rates, Balanced Spas, and a New Normal
“The $1,000 ADR is the new normal,” stated Jan Freitag, National Director of Hospitality Analytics at CoStar, during his much-anticipated presentation at ISPA Conference 2025. And he wasn’t exaggerating. What was once rare has now become a trend: luxury hotels are hitting record-high average daily rates (ADR), driven by a resilient traveler seeking meaningful, high-impact […]